SUN-A04: Writing in Practice | The Practice of Writing

Sunday, November 13, 2022

9:00am – 10:00am PT

Location: Moscone Center, Room 203-204

1.00 PDH, LA CES/non-HSW, AICP, FL

Lead Speaker(s)

Allyson Mendenhall, FASLA, LEED Green Associate

Director of Strategic Initiatives
Sasaki
Denver, Colorado

Speaker(s)

Jennifer E. Cooper, ASLA

Landscape Architecture Bureau Manager
San Francisco Public Works
San Francisco, California
Catherine De Almeida, ASLA

Assistant Professor
University of Washington
Seattle, Washington

Whatever your practice—private, public, or academic—writing is probably an integral component, and your professional success may well depend on how well you write. This session will offer methods, techniques, tools, and insights for successful writing within and beyond design practice based on the panelists’ varied experiences.

Learning Outcomes:

Learn how writing is a marketable/specialized skill and can be a component of professional success and how writing experience is adaptable to many areas of practice.
Learn efficient workflows that result in quality writing as part of project scopes, budgets and deliverables and as components of projects with multidisciplinary team.
Understand the role of senior staff in mentoring entry-level professionals on writing techniques and standards, through conveying what good writing is and communicating office expectations.
Learn the editorial process of ground-truthing, testing design intentions, and providing sought-after in-person impressions of a landscape project through the structure of a well-told story.