FRI-A04: The Graphic Environment: Patterns, Letters, Ethics, and Social Media

Friday, November 11, 2022

9:00am – 10:30am PT

Location: Moscone Center, Room 207-208

1.50 PDH, LA CES/HSW, AICP, FL, NY/HSW

Lead Speaker(s)

Sarah Kuehl, ASLA

Partner
Einwiller Kuehl Inc.
Oakland, California

Speaker(s)

Eric Heiman

Principal
Volume Inc.
San Francisco, California
Jetro Martinez

Artist
Jet Martinez
Oakland, California

Explore the role of 2D surfaces in creating 3D spaces for protest, branding, and storytelling of all kinds in the design of outdoor space. In this panel, you will learn from muralists, graphic designers, and landscape architects who have created two-dimensional graphic layers in the built world.

Learning Outcomes:

Learn strategies for successful collaboration with graphic designers, artists, and others 2D content developers
Identify planning and design opportunities for the inclusion of site specific environmental graphics and how to budget for large surfaces
Understand how graphic tools such as color, scale, visual tom foolery and tricks of the eye can impact the experience of outdoor environments
Learn about the history of graphics in public space with emphasis on protest and community empowerment