MON-A06: Video Storytelling: Tools for Leveraging Videography in Landscape Architecture

Monday, November 14, 2022

9:00am – 10:30am PT

Location: Moscone Center, Room 203-204

1.50 PDH, LA CES/non-HSW, AICP, FL

Lead Speaker(s)

Brodie J. Kerst

Landscape Architecture Videographer
Brodie Kerst Productions
Chevy Chase, Maryland

Speaker(s)

Jenna Jones, ASLA, LEED Green Associate

Director of Marketing + Communications
site design group, ltd.
Chicago, Illinois
CS

Courtney Spence

Founder & CEO
Spence
Carbondale, Colorado

As video rapidly becomes the prevailing source of information consumption, it is important to understand how landscape architects can leverage video in a variety of ways to communicate their work and grow their businesses. This session will explore the how and why behind video storytelling for design professionals.

Learning Outcomes:

Understand different typologies of video storytelling.
Understand the equipment and process that goes into creating a video.
Explore ways that firms can incorporate online video into their marketing strategies today.
Explore multiple levels of investments firms can make to create videos themselves.