178 - Impacts of an Online Extension Initiative on Adoption of Research-based Principles by Beef Stakeholders

Abstract: The objective of this study was to evaluate, characterize and quantify the learning experiences and subsequent application of research-based technologies by beef producers upon conclusion of an online extension certification program (44 Farms International Beef Cattle Academy, IBCA). Upon conclusion of the program, participants were invited to complete a structured interview. Interview transcripts (n = 4) were coded, categorized, and merged into four overarching themes: Demographics, Program Material, Outcomes, and Feedback. Within Demographics the most prevalent codes were associated with participant background, program diversity and participant description of target audience. The most frequently occurring references within the Program Material related to the “Prestige of the IBCA” (n = 64); “Courses” (n = 48); “Content and delivery” (n = 44); and “Instructors” (n = 37). The subcodes of “Nutrition” (n = 11) and “Reproduction” (n = 8) were those most frequently mentioned in “Courses”. Outcomes were an emergent theme (n = 35) in which participant discussion of development of knowledge and skills (n = 16) as well as translation of information (n = 13) were captured. Examples include unsolicited mentions of concepts presented in one or more courses (“concept presented”, n = 3; “combining courses” n = 2; “display of knowledge”, n = 3). Within Feedback main identified challenges, included “time management” (n = 7); and “English as a second language” (n = 5), while the positive aspects identified included “research experience” of instructors (n = 11); “manageability” of materials (n = 7) and the “value of international connections” (n = 7). Collectively, these results support the impact of the IBCA as an educational extension initiative for beef stakeholders around the world, and provide insight into participants, their learning experiences, and programmatic design to be used for refinement of future offerings.