201: 6 Ways to Supercharge Practice Marketing and Patient Generation

Friday, November 4, 2022

10:30 AM – 12:00 PM MDT

Location: Red Rock 6-7

Earns .15 CEUs/ 1.5 Contact Hours CEU/CCU's

Primary Speaker(s)

Stephen Moore, MA

Director, Sales & Marketing
PTPN
Calabasas, CA

Slides Handouts

Co-Speaker(s)

Michael Weinper, PT, DPT, MPH

President
PTPN
calabasas, CA
David Straight, PT, DPT

Owner, Marketing Director
E-rehab, LLC | Gaspar Doctors of Physical Therapy
Carlsbad, CA
JM

John Mason

Owner/Founder
E-rehab
Carlsbad, CA

When did you last update your marketing plan? It’s a roadmap that should be revisited/revised often. If you’re not trying something new, you’re probably overlooking current best practices.
In this session, you’ll learn ways to take a fresh look at your plan, supercharge your marketing ROI, and generate more patients:
1. The Not-So-Secret Strategy that Most Practices Don’t Use
2. Get Staff Involved as Champions
3. Measure Outcomes to Build Proof
4. Carve Out Time and Money
5. 5 Things You Can Do to Convert More Online Viewers to Patients
6. If You’re Not Reactivating, You’re Missing a Big Opportunity

Learning Objectives:

Upon completion of this course, you will be able to

Formulate specific ways to refine your practice marketing plan and improve the effectiveness of your marketing tactics.
Evaluate your current marketing resource allocation and identify ways to improve the return on your marketing investment.
Analyze how your practice marketing tactics compare to expert advice for better marketing results.