Competitive markets and diminishing resources create high-level attention on how marketing impacts your future. No longer can you and your staff register for a marketing-exempt status. Keeping employees, physicians, patients and the community abreast of the activities in the hospital radiology department and imaging centers requires solid planning and innovative thinking. This interactive session will demonstrate the nuts and bolts of marketing, both internal and external, marketing plans and strategies, and the team commitment needed for growth.
Learning Objectives:
Identify the key components of marketing.
Examine how all employees are integral to the marketing team.
Understand how building a marketing program not only increases financial performance, but also builds strong relationships both internally and externally for your organization.