An Introduction to Patient Experience Design is an hour and fifteen minute course focused on teaching healthcare organizations, healthcare administrators, and clinicians principles in applied psychology to optimize the patient experience. It touches on topics including the DISC assessment and its relevancy to improving communication between clinicians and patients. It also discusses elements of social psychology and cognitive biases as it related to clinicians forming stronger bonds with patients. Motivating patients is another key factor to optimizing the patient experience and marketing psychology is discussed as a valuable and practical tool to improve the odds of adherence to the plan of care. Finally, we discuss research as it relates to conveying empathy and diffusing aggressive patients. The course is fun, interactive, and innovative.
Learning Objectives:
Define the key elements of designing a superior patient experience
Identify patient personality types and communication preferences based on the DISC Assessment
Develop stronger connections with patients using social psychology principles
Demonstrate empathy skills in patient interactions
Apply marketing psychology strategies to improve the odds of adherence to the plan of care
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