Ready, Set, Food!

Ready, Set, Food! is the early allergen introduction system that takes the work, confusion and fear out of doing something really important for the health of all babies. Our mission is to help babies have healthier futures, free from the limits of food allergies. We not only follow the latest USDA guidelines on food allergen introduction, we provide the best way “how” to achieve them in three guided stages. Our guided system of Mix-Ins and baby food products help parents introduce these allergens to their babies through early and continuous exposure. We start with the 3 most common allergens – peanut, egg and milk – as early as 4 months of age, introducing them gradually and one-at-a-time easily in the bottle and then as your baby transitions to food, we expand to 9 of the most common the allergens (peanut, egg, milk, cashew, almond, walnut, soy and wheat). We use just real, organic food and have no added sugar or artificial ingredients.

A community of food-friendly babies.  
What started among family and friends in Los Angeles in 2018 has grown into a nationwide community, 20,000+ families strong. We believe that all babies deserve a future of food freedom, and that all parents deserve a safe and convenient way to help them achieve it. We created Ready, Set, Food! to make early allergen introduction easier, so parents can prepare their children for a healthier future.

Backed by allergists, pediatricians and parents, Ready, Set, Food! makes introducing the most common food allergens safe, easy and convenient for all families.