SmartyPants Vitamins

SmartyPants Vitamins is a purpose-led supplement brand that is on a mission to create better health for the real world. Since 2011, we have been an industry leader in designing and manufacturing comprehensive, multifunctional supplements in a variety of easy-to-take formats for the whole family. We prioritize premium ingredients, comprehensive nutrient profiles, and a delightful user experience that makes 'taking your vitamins' an event worth celebrating. Our products are rigorously third-party lab tested and certified clean and safe (Clean Label Project, non-GMO, 8-major allergen free, Organic (not all SKUs). In partnership with Vitamin Angels, SmartyPants Vitamins has reached over 20 million mothers and children with nutrient grants worldwide.