CED-6 - Social Media's Role in Dentistry and Endodontics: Mis/disinformation and Accountability

Thursday, April 28, 2022

10:00 AM – 11:30 AM PST

Location: 124

CE: 1.5

Speaker(s)

Brian M. Baliwas, DDS

General Dentist
450 Aesthetics Dental Group
San Francisco, California

Disclosure: I do not have any relevant financial / non-financial relationships with any proprietary interests.

Session Host(s)

Brent D. Rundquist, D.D.S., M.S.

Endodontist
The Dental Specialists, Brooklyn Park, Minnesota
University of Minnesota
Minneapolis, Minnesota

Disclosure: I do not have any relevant financial / non-financial relationships with any proprietary interests.

In a majority of speciality practices, social media platforms (Facebook, Instagram, YouTube, etc.) are commonly misused, underutilized, or worse, not adopted at all. Even more distressing are the numerous companies trying to sell you on how they can help manage it all for you. Let's shift our social media mindset and move beyond the selfies , generic content, and viral-video noise. Can we instead utilize social media platforms to connect and network with colleagues, gain new referral sources, educate patients, increase patient acceptance, address mis/disinformation, and enhance our clinical treatment? I believe it is possible. Let me show you how.

Learning Objectives:

Utilize social media in order to network with dental colleagues, educate existing patients,increase treatment plan acceptance, and bring new patients to your practice
Use social media to enhance your clinical work and stay current on the latest dental materials, techniques, and technologies
Explain what type of content you should be posting, and how to post it properly, maximizing user interaction and minimizing risk