OL203 - General Assembly - Lead with a Story: How the Stories We Tell Can Impact and Elevate Our Profession

We are at a critical juncture in audiology's history—a time when we must not only be able to speak to the importance of our profession, but to be able to differentiate ourselves as a vital and essential part of an individual’s health-care regimen. To that end, we must be able to:

• Interface with patients, referring providers, payers, regulators, and legislators and tell them a convincing, consistent story of why we are an important aspect of health-care delivery in the United States.
• Influence consumers to act about their hearing loss and balance care and choose audiologists to provide their care.
• Convey a compelling reason for physicians to encourage patients to get their hearing tested and not just order a device online.

Bottom line…We must be able to tell stories that build our reputation, elevate our profession, and distinguish ourselves and the experience only we can provide. But what are the tactics, skills, and tools we need to do so? One of the foremost experts in organizational storytelling, Paul Smith, joins us to deliver a keynote address on how to craft and tell impactful stories. Rooted in 20 years of experience with Procter and Gamble where he focused on market research, communications, and leadership strategy, Paul now is a leading storytelling coach and business speaker. He was named one of Inc. Magazine's Top 100 Leadership Speakers of 2018 and he is the author of three Amazon #1 bestsellers: Lead with a Story, Sell with a Story, and The 10 Stories Great Leaders Tell.

This is a must-attend presentation you—and our profession—cannot afford to miss.