LM331 - The Mysterious Digital Marketing Space: Debunking Myths and Focusing on What Matters

Friday, April 1, 2022

4:45 PM – 5:45 PM CT

Location: 227

Earn 0.1 CEUs

Lead Presenter(s)

Eric Brende

Senior Manager of Digital Strategy & Analytics
Audigy

Disclosure: Financial Disclosures: I do not have any relevant financial relationships with anything to disclose.
Non-Financial Disclosures: Employee at Audigy

PDF Slides

Presenter(s)

Lindsay Ash

Regional Director
Audigy
Vancouver, Washington

Disclosure: Financial Disclosures: I do not have any relevant financial relationships with anything to disclose.
Non-Financial Disclosures: I do not have any relevant non-financial relationships with anything to disclose.

Abstract: Digital marketing can be a busy space. In this course, you will learn how to identify what is truly important for your digital presence and
what you can avoid. We will look at some claims made by digital companies and break down whether they’re truth or myth. We will also discuss reporting — what is important and what may just be vanity metrics.

Learning Objectives:

Discuss the right questions of a potential partner or agency for their audiology practice.
Identify whether success metrics are impactful on their business or purely a vanity metric.
Avoid digital marketing tactics that don't impact or align with their practice's goals.