Abstract: Today many hearing care providers (HCPs) are measured on overall shop performance and rewarded on sales-outcomes. However, this might not be the most efficient way to measure as the HCP is not in control of the full funnel. There are four general conversion rates in the conversion funnel and for each step there’s a risk of clients dropping out. Let’s go through each step and reveal how to prevent and minimize the drop out from marketing to trial. This will make the KPIs for the HCPs relevant and actionable leading to a higher help-rate and increased sales numbers.
Learning Objectives:
Upon completion, participants will be able to know each of the four general conversions points, and how to prevent and minimize dropout from clients along the way.
