Professor
Doctor Demographics, LLC
Michael “Scott” McDonald
2331 W. Stonehaven Loop
Lehi, UT 84043
Info@DoctorDemographics.com
(916) 743-9089 (Cell)
RESEARCH INTERESTS
Demographic Site Analysis for Professional Practices & Psychographics in Healthcare
Evaluating OMS Sites for Start-up or Acquisition
Promoting OMS Practices in a Crowded Marketplace (Building Name Recognition & Referral Base Loyalty)
EDUCATION
MA in Mass Communications, June 2014 – BRIGHAM YOUNG UNIVERSITY, Provo, UT
BA in Organizational Communications and Public Relations (Dual Major), June 1997 – BRIGHAM YOUNG UNIVERSITY, Provo, UT
PROFESSIONAL EXPERIENCE
Owner and Founder, Doctor Demographics, LLC, September 1987 – Present, www.DoctorDemographics.com
Professor of Communications, Utah Valley University, December 2018 – Present.
Executive Director, American Association of Dental Editors, 1987 – 1988
Marketing Manager, California Dental Association, 1982 to 1987
Advertising Manager, Six Flags Magic Mountain, 1979 to 1982
RESEARCH / FIELD WORK EXPERIENCE
• Dental Market Segmentation Theory
• Psychographic/Demographics/Competition Analysis for Professional Practices
• Practice Site Analysis
• Generational Demographics
PUBLICATIONS
• OMS Site Selection Handbook by M. Scott McDonald, Book
• Michael Scott McDonald. “An integrated marketing communications study and its applications on a local level from the perspective of a dental practice.” Thesis.
• Contributor to New Dentist Magazine
• Contributor to Dental Economics
• Contributor to Dentist’s Network
• Contributor to Dental Town
INTERNET PUBLICATIONS and PROGRAMS
• Perfect Place to Put a Practice Podcast – ITunes, Libsyn, Dental Town
• Grow & Thrive or Shrivel & Die – Webinar – YouTube, Dental Town
Disclosure: Nothing to disclose