Applied Health Sciences Librarian UIUC Library Champaign, Illinois
Disclosure: I do not have any relevant financial / non-financial relationships with any proprietary interests.
Background: The purpose of the research publication response email outreach project was to use an innovative way to reach out to publishing professors about library resources, including specialized librarians.
Description: Being at a major research institution, the bulk of faculty are actively working researchers who have Google Scholar accounts even if they might not have other types of accounts like ORCID. Using a faculty list provided by the college that I liaison to, I created Google Scholar Alerts for each faculty member to be sent to my work email. From there, I created a spreadsheet with faculty names on the vertical and topics of emails on the horizontal. I created a series of "canned" emails that highlight a single library resource. When I receive a Google Alert, I check the spreadsheet and send the next email in the sequence. There is no current assessment initiative for this project, though that is the next phase.
Conclusion: This project is ongoing but has not been formally assessed. Informal assessment via email feedback when faculty have received an outreach email has been very positive and has led to faculty using more library resources. The next phase of this project is to create an assessment instrument to more formally measure the efficacy of this outreach initiative.
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