Speaker , Consultant Pennsylvania Center For Dental Excellence Parkland, Florida
When a patient looks online for a dentist, is the OMS at the top of the Google search results? One of the most effective ways to increase new patient numbers and case acceptance rates is a comprehensive online marketing strategy. Does the practice have a marketing plan that fully utilizes the strength of today’s digital tools? Has the OMS been able to build a comprehensive online presence for the practice? The speaker will share his firsthand experience and the resources he uses to bring exponential practice growth and help an office dominate marketing.
Learning Objectives:
At the conclusion of this presentation, participants should be able to:
Review the importance of robust content for online ranking.
Describe how to make a practice stand out online.
Explain why reputation must be the foundation for an online marketing plan.
Identify the tools available online, what to do and what not to do.
