FRI-B04 - Streamlined Solutions: For Entrepreneurs, Sole Practitioners, and Small Residential Firms

Friday, November 19, 2021

3:45 PM – 5:00 PM CDT

Location: Music City Center, Room 209

1.25 PDH, LA CES/non-HSW, AIA/non-HSW, AICP, FL

Lead Speaker(s)

Katie C. Seidenwurm, ASLA

Landscape Architect and Owner
Zinnia Design
San Diego, California

Speaker(s)

Jill G. Brown, ASLA

Owner
My Landscape Coach
Albuquerque, New Mexico

1.25 PDH, LA CES/non-HSW, AIA/non-HSW, AICP, FL

Ever wonder how other small residential firms manage their daily work flow or get clients? What are their design, marketing, accounting, and close out processes? What do they do when they have too much work? Too little? Come learn practical ideas on processes and procedures for small residential design firms.

Learning Outcomes:

1. Learn how to run your business in a very orchestrated/organized/intentional way so you can focus on being a good landscape architect.
2. Explore options in automating your marketing so it works for you 24/7.
3. Learn how to manage your cashflow with efficient programs and procedures
4. Learn how to replicate aspects of your design process while still providing custom design solutions