SAT-A04 - Using Social Media to Attract Ideal Clients

Saturday, November 20, 2021

11:00 AM – 12:15 PM CDT

Location: Music City Center, Room 106

1.25 PDH, LA CES/non-HSW, AIA/non-HSW, AICP, FL

Lead Speaker(s)

Jake Krokowski, ASLA, LEED AP

Principal
JWK DESIGN
Greenville, South Carolina

Speaker(s)

Pearce Butcher

Owner, Principal Designer
Pearce B Designs
Greenville, South Carolina

1.25 PDH, LA CES/non-HSW, AIA/non-HSW, AICP, FL

More than 80% of global internet users are subscribed to social media platforms. The ability to build brand awareness and connect with potential clients in this medium has never been greater, and it is crucial that landscape architecture firms approach social media with the right intent and strategy.

Learning Outcomes:

Understand the scale and reach of social media adoption globally, nationally & locally.
Explore case studies of firms’ social media usage, with specific client nurturing and/or engagement outcomes.
Explore how social media strategy ties into greater brand-building for landscape architecture firms.
Learn specific, actionable tips for improving reach and engagement with potential clients.