Running today’s study club similar to yesterday's study club will not help it thrive or produce predictable referrals in the future. Understanding how to deliver information as well as expertise to the four generations in an audience can impact referrals. More and more, the general practitioner is working to keep as much dentistry in-house as possible. Referrals are not as easy to come by as they once were. Creating value for referrals or potential referrals based on each generation's specific values can build trust and result in increased patient referrals. Is the study club built for the future?
Learning Objectives:
At the conclusion of this presentation, participants should be able to:
Identify how each generation prefers learning.
Differentiate how each generation builds trust.
Use the information to spice up a study club.
Discover ways to use virtual or live presentations to grow a network.