Speaker , Consultant Pennsylvania Center For Dental Excellence Parkland, Florida
Disclosure: Disclosure information not submitted.
Word of mouth has always been the foundation for the acquisition of new patients by an OMS practice, but in the internet age, word of mouth is transformed because of reviews sites such as Google, Yelp and Facebook. Online reviews are now one of the biggest ranking factors in a local search. Being credible is only one piece of the puzzle though. A practice also needs to be found online when patients are searching for an OMS near them. If an OMS is not at the top of the Google pack, he or she is invisible, and all those great reviews are not doing much good. The speaker will share numerous tips and best practices to not only become credible, but visible online. He also will discuss the system that has been tried and tested in his own office, enabling him to take his practice to the next level simply by marketing his reputation.
Learning Objectives:
At the conclusion of this presentation, participants should be able to:
Identify software programs that help manage an OMS’s reputation.
Evaluate why a practice may not rank as high as it could.
Discuss ways patient reviews can manifest online.
Develop strategies for garnering positive patient reviews.
Review team training tips for garnering positive feedback.