Bobbie is a next generation infant formula company, founded by moms in the US, available later this year. This milk-based, nutritionally complete infant formula is backed by clinical evidence and built to support growth and development of healthy term infants. The whey-dominate protein system allows for ease of digestion and the addition of DHA supports brain development.
Our European Style recipe starts with a no nonsense approach often seen in Europe, a simpler recipe made with organic ingredients. We purposefully chose to focus on ingredient sourcing in order to provide a new option to US parents looking for simple, quality nutrition for their infants. In this process we considered every angle: the safety and quality, the nutritional benefits and the use of sustainable, ecologically sound farming practices. As a company, we are a team who breastfed, pumped and formula fed; we exist to evolve the conversation on how we feed our babies and shift the feeding culture to one of confidence, not comparison.
We know pediatricians are also overwhelmed with formula options and the latest research. We want to help you get up to speed in just a few minutes. Bobbie's Medical Affairs Team has produced an infant feeding video that we hope will be a resource for you and your team in Resources > Web Links.
We are excited to meet you.