Hosted by: National Association for the Practice of Anthropology
Of interest to: Practicing anthropologists, students, academics interested in applied anthropology
Primary Theme: Academic Career Development, Practicing / Applied Career Development
Click here to register for this workshop and add it to your existing Annual Meeting registration.
This workshop is offered for anthropologists interested in pursuing a career in consumer research and working with clients in corporate and nonprofit organizations. It will engage participants in learning how to present oneself as a professional who can help organizations in their business endeavors and develop relationships with potential clients. The workshop will present ethnographic methods and anthropological theories utilized in doing consumer research including case examples from the experience of the workshop presenters. Collaboration with research participants will be covered. Through simulated situations, workshop participants will work in teams to solve client problems and prepare a case study for presentation during the workshop. Upon completion of the workshop, participants will be able to (1) learn to reframe corporate business problems into humanistic issues for investigation; (2) list and apply ethnographic methods for conducting consumer research and gaining insights; (3) learn to reframe consumer insights into corporate and non-profit recommendations for business clients. The workshop is part of the Business Anthropology Community.