Workshop

Hosted by: National Association for the Practice of Anthropology

Of interest to: Students, recent graduates, PhD students, early career, practicing, adjunct, tenure-track,

Primary Theme: Practicing / Applied Career Development

(3-0995) Design Anthropology: Ethnographic Approaches to Innovation

Level of Audience: Beginning

Click here to register for this workshop and add it to your existing Annual Meeting registration.

Sold out at last year’s AAA conference, this introductory workshop explores how design anthropology can be used to understand and solve business problems in technology, consumer, government, non-profit and other organizations. Participants will learn anthropologically informed Human-Centered Design research, analysis, and reporting method pioneered by organizations such as Adaptive Path, Cooper, and IDEO. The workshop will center on a real world design challenge, provided by the AAA. Participants will have the opportunity to gain hands-on experience partnering with a client/stakeholder. The workshop presenters will also share first hand accounts of how the methods are applied in the field and will answer questions about the professional transition to design anthropology.

Please note that this workshop repeats substantial material covered in last year's workshop. It is an introduction to Design Anthropology. We plan to offer a Level 2 workshop in the future.

Learning Objectives:

• Upon completion, participants will be able to critically assess the role of anthropologists and design anthropology in projects and articulate the value that design anthropology brings to the innovation sector.
• Upon completion, participants will be able to differentiate and evaluate multiple design research methods and to articulate a collaborative design research process.
• Upon completion, participants will be able to demonstrate a familiarity with applying a design anthropological framework to a business or organizational challenge and framing objectives for design research.

Organizer(s)

• Tamara Hale

  Principal User Experience Researcher
  Workday

Workshop Presenter(s)

• Tamara Hale

  Principal User Experience Researcher
  Workday

• Matthew Bernius

  Cornell University

• Daniel Ginsberg

  Manager of Education, Research and Professional Development
  American Anthropological Association