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Workshop
Hosted by: American Anthropological Association
Of interest to: Students, generalists/specialists, anyone, everyone
Primary Theme: Academic Career Development, Practicing / Applied Career Development, Humanistic Anthropology
Click here to register for this workshop and add it to your existing Annual Meeting registration.
Increasingly, anthropologists are seeking ways to connect their research, discoveries, and thinking to a broad, public audience. But how? This workshop brings together experts to provide insights into the art and craft of public engagement. Chip Colwell, editor-in-chief of Sapiens, Amanda Mascarelli, managing editor of Sapiens, and Jeff Martin, the AAA’s Director of Communications and Public Affairs will explain the public perceptions of anthropology, the importance of messaging, and how to write for the public. In the first hour, workshop participants will learn how to: distill your mission into a short, powerful statement that can be grasped instantly; master storytelling techniques that speak to the heart as well as the head; and position yourself as a trusted resource, both on campus and in the community. In the second hour, you will learn how to write for SAPIENS and other popular magazines and newspapers. The editors will provide a framework to approach popular writing and an understanding of the publication process. We will close the workshop with a practice “pitch” session, where you get to try out turning your research into a clear, compelling story that will resonate with the listener. Public engagement is a craft that must be cultivated, so please come join us to sharpen your skills and learn about how you can engage a broad public audience to make your research matter.
Jeff Martin
Director, Communications & Public Affairs
American Anthropological Association
Chip Colwell
Senior Curator of Anthropology
Denver Museum of Nature & Science
Amanda Mascarelli
Managing Editor
SAPIENS