Hosted by: National Association for the Practice of Anthropology
Of interest to: Students, generalists, specialists, academic anthropologists, and practicing and applied anthropologists. Also for heads of academic departments interested in helping anthropology students find jobs outside of academia
Primary Theme: Practicing / Applied Career Development, Humanistic Anthropology
Click here to register for this workshop and add it to your existing Annual Meeting registration.
Academic anthropology training provides deep and nuanced insights into human cultural practices, interactions, meaning-making, cognitive categories, and behavior. However, these insights often get "lost in translation" when we engage with fields outside of anthropology. The goal of this workshop is to provide methods to operationalize anthropological expertise and insights in technology arenas that are changing the way we live today (Mobile tech, Health IT, Human Design Thinking, UX Design, Social Media). Whether you would like to spread your wings and use your expertise in a new way or be inspired to take your own work in a new direction, Dr. Yaya Ren and Mr. Matt Herrmann, an anthropologist and advertising chief strategist will show you first hand how they collaborate to take anthropology in new directions. Yaya has worked in human interaction consulting, and has most recently applied her academic research to launch a social benefit health start-up for premature infants. Matt is an award-winning seasoned strategist in the field of advertising, specializing in social media, tech, health and gaming. They have partnered over the years to produce many anthropologically informed strategy "white" papers in various sectors. Using case studies, discussions, workshop exercises, this workshop will teach you how to think about, translate, and provide deliverables that utilize anthropological insights in ways that appeal to sectors outside of anthropology. In addition, we will discuss where the trend in technology is heading and how to best apply anthropological skills in a post face-book/twitter tech world.