Hosted by: Google, Nissan Research, and IBM
Of interest to: Practicing and Applied Anthropologists, Teachers of Anthropology in Community Colleges, Students
Design Ethnography & Multi-Perspective Data: Making Meaningful Design Choices
Space is limited! Click here to read how to purchase your $10.00 bus ticket and add it to your existing Annual Meeting registration.>>
For years, ethnographically inspired research has helped us understand how technologies are adopted in everyday life. Concerned with the ‘why’ and the ‘what,’ design ethnographies focus on creating empathy by observing people’s values, motivations and behaviors.
Join Elizabeth Churchill, Director of User Experience at Google; Melissa Cefkin, Principal Scientist and Senior Manager at Nissan Research, and Jeanette Blomberg, Distinguished Researcher at IBM, and others as they focus an ethnographic lens and make sense of the data collected from people’s interactions with digital devices and services.
This special event will be held at the nearby Googleplex. A reception provided by Google will follow the discussion. Transportation will be provided.